The mother of three children was born in Jakarta 50 years ago. She started out in the world of PR in 1983,and never look back as she has found true love in her career. Though challenging, PR can be dynamic, and her passion has become a main drive in her success.
Then in 1992, she founded the London School of Public Relations (LSPR), a pioneer of higher education institution in Indonesia that specialize in the field of PR. Back then, PR was not a popular major for college students in Indonesia. Not the least discouraged, Prita persisted on and made LSPR school become the largest PR University in Indonesia.
In 2011, Prita has been chosen as Chairman of the Public Relations Society of Indonesia (Perhumas) for the period 2011-2014. It further emphasize Prita’s love for the world of PR.
What is Prita’s secret to her successful love story in the PR world? Read our latest Magazine "What Women Want?".